Marketers spend a lot of time talking about customer engagement, such as clicks, opens, responses, and interactions. But engagement alone doesn’t reach a deeper level of customer relationships: customer intimacy.
If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.
How can you engage with a demographic currently aged roughly 30 to 45? Check out five ways to market to Millennials today.
Paper packaging is everywhere right now. It’s on retail shelves, in e-commerce shipments, and in brand sustainability commitments. But the shift away from plastic toward paper isn’t new. It’s the latest chapter in a story that goes back more than a thousand years.
Not sure if a book is best for your business? Check out these six reasons your business should write a book.
Humor is a surprisingly powerful tool for effective management. Discover how cracking a joke can help you build rapport, ease tension, and connect with your team.
Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled... and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble.
Integrating modern tech into your marketing strategy provides significant benefits, and augmented reality (AR) stands out as a powerful option.
Discover the pros, cons, and risks of taking a stand on controversial issues as a small business.
Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and mid-sized businesses get stuck.
