Word of mouth marketing can be make or break for a small business...how will you use it to your advantage?
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your credibility.
Whether you choose to take photos with a quality camera or your phone, there are specific ways to ensure pictures turn out clean, crisp and professional.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move your business forward.
There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result.
There are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small businesses.
You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing.
Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.
