Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. Print embellishments are visual or tactile add-ons that create a higher level of engagement than even the best 2D designs can do.
The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.
Whether you’re a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
Are you looking to boost your marketing results by going multichannel? Businesses looking to amplify their direct mail efforts often pair direct mail with email. That's a great strategy. But you know what else is a great strategy? Pairing direct mail with social media.
When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.
There are many ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.
If you listen to all the buzz, you’d need many data points to create relevant, personalized mailings. The reality is that sometimes, name and address are enough. Let’s look at three ways to use a single data point to create more relevant mailings than you might expect.
Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand.
There are ways to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.
When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are now? It might be time if you haven’t updated your brochures in a while. Here are six tips to get you started.
