One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital.
Which of these popular enhancements might capture the attention of your target audience?
Expanded color range: If you need to match a brand color or incorporate design elements that go above and beyond, you can specify spot colors like custom blends or Pantone shades that align perfectly with your requirements.
Unique color options: Alongside colors that broaden the color gamut of the printing press, both digital and offset presses can reproduce various distinctive colors, including whites, metallics, and fluorescents. These colors are not typically seen in ordinary printed materials, making them stand out and grab the viewer's attention.
Specialized finishes: Whether it's a matte, satin, or glossy finish, specialized coatings can elevate the appearance of a regular printed item into something extraordinary. Experiment using two different coatings, such as adding a glossy touch to a matte cover or drawing focus to a matte design element within an otherwise glossy piece.
Laminating: Another way to achieve a distinctive appearance is through lamination. Did you know that lamination can create unconventional effects like a soft-touch finish, linen texture, or even a leather-like feel?
Textural elements: Various techniques, such as embossing and debossing, that produce three-dimensional effects can introduce texture to your printed materials. Texturing adds value to your piece, enticing people to repeatedly touch and interact with it.
Foil stamping: Once exclusive to offset printing, foil stamping can now be accommodated even by most digital presses, offering a beautiful and attention-grabbing effect. Foil stamping is ideal for appealing to a high-end audience.
Die cuts: Die-cut designs can serve as attractive visual features and enhance the tactile experience for readers. They'll want to pick it up and handle it repeatedly!
This list only scratches the surface of embellishments available for your print marketing. So, envision the possibilities! What difference would it make to match brand colors perfectly or broaden your design options with unconventional colors? Or experiment with die-cuts or textured finishes? Try incorporating one or more of these into your next project, and let us know what happens!
